Welcome
As the nation’s premier sexual wellness group, we aim to provide a wide range of high-quality, inclusive, and accessible sexual health products that prioritize pleasure, education, and safety.
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Premium personal lubricant manufacturing
Through our expanding family of brands, we aim to create a world where sexual health is celebrated, where every person feels supported in their journey, and where joy, connection, and well-being thrive.
And if you feel like talking lube, we’re here to help.
Let’s make your brand a reality through our private label manufacturing service.
1985
Michael Trigg launches Trigg Labs, personal lubricant manufacturer.
1989
Wet Lubes launches infamous 4-blend Silicone.
2016
Turn On launches as digitally native brand
2020
Hello Cake launches to help couples reconnect.
2024
Hello Cake and Trigg Labs join forces to become a vertically integrated family of brands.
2025
All brands unite under SWG — the premier sexual wellness group of the U.S.
Our Mission
To help 100,000,000 people feel good by 2033.
Investor-Backed
“The fastest-growing sex health brand in America now totals over $36 million in funding and plans on scaling its presence across all major retailers.”
—Business Insider